The majority of the major search engines use link popularity
as an important factor in ranking relevancy. As search
engines have become more sophisticated, so too has link
popularity. Link popularity simply is the number of links
from other websites that point to your website.
This strategy has gained immense success due to the crawling
nature of most search engines. Spiders crawl from link to
link and store pages into their database. Link popularity is
generally gained through reciprocal linking:
(place
our link on your website ~
we will place your site on ours)
In a way, link analysis is a chain analysis system that
accords weighting to every page that links to the target
site, with weights determined by the popularity of those
pages. Search engines use link analysis in their
page-ranking algorithm. Search engines also try to determine
the context of those links, in other words, how closely
those links relate to the search string. For example if the
search string was “cats”, and if there were links from other
sites that either had the word cats within the link or in
close proximity of the link, the ranking algorithm
determines that this a higher priority link and ranks the
page, that this is linked to, higher.
The higher the page rank of the site linking back to yours
the better. The so called "authority sites", which may just
be glorified link directories but have page rank of a PR6 or
higher will rocket you to the top of search engine listings
quickly.
The
National American Shorthair site is a major authority site
for information about the American Shorthair cat. In
order to improve the ranking of your website and that of the
club's, place our
link on your website and have us
link your website
to ours. Both sites will greatly benefit in the goal
to achieve high search engine placement.
Linking Application
Help
the club and help your website position by reciprocal
linking!
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